A product landing page
Role
UX/UI Designer
Results
79% average conversion rate
since first launched in 2019.
Develop digital marketing assets to launch Google Search Ads and Google Display Ads.
Develop product pages with visuals, focusing on key selling points.
Key Features
Header image, showcase the line-ups best products under product category.
Stakeholders noted website is like a product catalog.
Comparison chart to give buyers the information they need.
Stakeholders struggled to select the right product that fit their needs.
3
Testimonials utilizing testimonials from reputable clients built trust.
Users mentioned positive customer feedback builds trust.
Reflection
Kickstarting my passion for UX design: While working at PHC Corporations Biomedical Division (PHCbi), formerly known as Panasonic Healthcare, in Tokyo, I discovered the power of UX/UI design. This eye-opening experience ignited a passion that continues to fuel my work today."
Added Tools
Sitecore (CMS software)
InDesign / Photoshop
Use Case
Implementing designs using html coding.
Creating design assets for the landing page.
What I learned
Although designs were created before learning UX/UI design theory, it was important to consult stakeholder opinions before implementing the landing pages.
For next time
Moving forward, I'll consider all stakeholders, not only users, from the initial stages of design.
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